| Date Filed | Type | Description |
| 08/19/2014 |
4
| Form 4 - Statement of changes in beneficial ownership of securities |
| 08/19/2014 |
4
| GREAT HILL INVESTORS LLC (10% Owner) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| GREAT HILL INVESTORS LLC (10% Owner) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| Kumin Michael Andrew (10% Owner) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| Goldfarb Stuart (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Disposed/sold 10,000 options
@ $7.15, valued at
$71.5k
Disposed/sold 5,000 options
@ $3.75, valued at
$18.8k
|
|
| 08/19/2014 |
4
| Cavalline Christopher Lee (Chief Merchandising Officer) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| HELMAN BRIAN D (CFO) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Disposed/sold 125,000 restricted stock units
@ $0
Disposed/sold 49,500 options
@ $7.15, valued at
$353.9k
Disposed of 330,000 options
@ $8.2, valued at
$2.7M
|
|
| 08/19/2014 |
4
| Topper Joseph R. Jr. (Chief Information Officer) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| Marbach Mary (Chief Legal Officer & Corp Sec) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| Horowitz Jeffrey (CEO) has filed a Form 4 on Vitacost.com, Inc. |
| 08/19/2014 |
4
| KOZLOWSKI EDWIN J (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Disposed/sold 10,000 options
@ $7.15, valued at
$71.5k
Disposed/sold 5,000 options
@ $3.75, valued at
$18.8k
|
|
| 08/19/2014 |
4
| McConnell Michael J (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Unknown transaction of 40,000 shares
@ $8, valued at
$320k
Disposed/sold 5,000 options
@ $6.41, valued at
$32.1k
|
|
| 08/19/2014 |
4
| Trapp Robert G. (Director) has filed a Form 4 on Vitacost.com, Inc. |
| 08/18/2014 |
4
| KROGER CO (10% Owner) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Bought 30,678,665 shares
@ $8, valued at
$245.4M
Bought 3,749,701 shares
@ $8, valued at
$30M
|
|
| 06/12/2014 |
4
| McConnell Michael J (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 5,000 options
@ $6.41, valued at
$32.1k
|
|
| 02/06/2014 |
4
| Marbach Mary (Chief Legal Officer & Corp Sec) has filed a Form 4 on Vitacost.com, Inc. |
| 02/06/2014 |
4
| HELMAN BRIAN D (CFO) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 25,000 restricted stock units
@ $0 |
|
| 02/06/2014 |
4
| Horowitz Jeffrey (CEO) has filed a Form 4 on Vitacost.com, Inc. |
| 01/22/2014 |
4
| Cavalline Christopher Lee (Chief Merchandising Officer) has filed a Form 4 on Vitacost.com, Inc. |
| 01/22/2014 |
4
| Marbach Mary (Chief Legal Officer & Corp Sec) has filed a Form 4 on Vitacost.com, Inc. |
| 01/22/2014 |
4
| Topper Joseph R. Jr. (Chief Information Officer) has filed a Form 4 on Vitacost.com, Inc. |
| 01/22/2014 |
4
| Horowitz Jeffrey (CEO) has filed a Form 4 on Vitacost.com, Inc. |
| 01/22/2014 |
4
| HELMAN BRIAN D (CFO) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 100,000 restricted stock units
@ $0 |
|
| 12/19/2013 |
4
| Trapp Robert G. (Director) has filed a Form 4 on Vitacost.com, Inc. |
| 08/13/2013 |
3
| Cavalline Christopher Lee (Chief Merchandising Officer) has filed a Form 3 on Vitacost.com, Inc. |
| 02/15/2013 |
4
| Goldfarb Stuart (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 10,000 options to buy
@ $7.15, valued at
$71.5k
|
|
| 02/15/2013 |
4
| Marbach Mary (Chief Legal Ofcr & Corp Sec) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 22,500 options to buy
@ $7.15, valued at
$160.9k
|
|
| 02/15/2013 |
4
| Horowitz Jeffrey (CEO) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 172,500 options to buy
@ $7.15, valued at
$1.2M
|
|
| 02/15/2013 |
4
| Kumin Michael Andrew (Director) has filed a Form 4 on Vitacost.com, Inc. |
| 02/15/2013 |
4
| GAFFNEY CHRISTOPHER S (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 10,000 options to buy
@ $7.15, valued at
$71.5k
|
|
| 02/15/2013 |
4
| KOZLOWSKI EDWIN J (Director) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 10,000 options to buy
@ $7.15, valued at
$71.5k
|
|
| 02/15/2013 |
4
| HELMAN BRIAN D (CFO) has filed a Form 4 on Vitacost.com, Inc.|
Txns:
| Granted 49,500 options to buy
@ $7.15, valued at
$353.9k
|
|
| 02/15/2013 |
4
| Topper Joseph R. Jr. (Chief Information Officer) has filed a Form 4 on Vitacost.com, Inc. |
| 02/15/2013 |
4
| Trapp Robert G. (Director) has filed a Form 4 on Vitacost.com, Inc. |
|