| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 5.4k | $0.00 | $0 | | 11/15/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 2k | $20.34 | $41.7k | | 11/15/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 14.4k | $0.00 | $0 | | 11/03/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 2.1k | $0.00 | $0 | | 11/03/2021 |
| 09/30/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 296 | $16.85 | $5k | | 09/30/2021 |
| 11/15/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 724 | $10.29 | $7.4k | | 11/15/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 16.3k | $0.00 | $0 | | 11/04/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 39.9k | $9.09 | $362.6k | | 11/04/2020 |
| 09/30/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 296 | $8.69 | $2.6k | | 09/30/2020 |
| 09/30/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 270 | $8.69 | $2.3k | | 09/30/2020 |
| 11/05/2019 | Sally Beauty Holdings, Inc. | SBH | Grant | | 27k | $16.65 | $449.7k | | 11/05/2019 |
| 11/05/2019 | Sally Beauty Holdings, Inc. | SBH | Grant | | 8.9k | $0.00 | $0 | | 11/05/2019 |
| 09/30/2019 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 296 | $14.89 | $4.4k | | 09/30/2019 |
| 09/30/2019 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 270 | $14.89 | $4k | | 09/30/2019 |