AMERICAN REBEL HOLDINGS INC (AREB) [Rocket]

Overview

AMERICAN REBEL HOLDINGS INC (AREB)

Add to portfolio

1m \| 3m \| 6m \| 1y \| 2y \| 5y \| 10y

Recent News + Filings (All items)

Date Filed	Type	Description
08/14/2023	10-Q	Quarterly Report for the period ended June 30, 2023
08/10/2023	424B2	Form 424B2 - Prospectus [Rule 424(b)(2)]:
08/09/2023	EFFECT	Form EFFECT - Notice of Effectiveness:
08/07/2023	8-K	Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance S...
08/03/2023	S-1/A	Form S-1/A - General form for registration of securities under the Securities Act of 1933: [Amend]
07/21/2023	S-1	Form S-1 - General form for registration of securities under the Securities Act of 1933:
07/12/2023	8-K	Other Events, Financial Statements and Exhibits  Interactive Data

Revenue Mix by Segment

Financial Summary (All financials)

In millions, except per share items	Dec-31-22	Dec-31-21	Dec-31-20	Dec-31-19	Dec-31-18	Dec-31-17	Dec-31-16	Dec-31-15
Revenues	8.4	1.0	1.3	0.5	0.1	0.0	0.0	0.0
Revenue growth	756.3%	-21.4%	134.7%	307.6%	182.9%	553.2%	15.7%
Cost of goods sold	6.5	0.8	1.0	0.4	0.1	0.0	0.0	0.0
Gross profit	1.9	0.2	0.3	0.2	0.1	0.0	0.0	0.0
Gross margin	23.0%	17.7%	24.1%	29.2%	57.5%	61.7%	65.3%	100.0%
Sales and marketing	0.5	0.2	0.4		0.7	0.3	0.4
Research and development	0.7	0.3	0.3		0.0	0.1	0.1
General and administrative	3.2	1.0	1.8	1.3	0.4	0.2	0.2	0.0
EBITA	-5.1	0.0	-1.5	-6.0	-1.1	-0.6	-0.8	0.0
EBITA margin	-59.9%	-3.7%	-122.2%	-1121.3%	-824.6%	-1186.7%	-11734.4%	158.4%
Amortization of intangibles		1.3	0.7		0.0	0.1		0.0
EBIT	-5.1	-1.3	-2.2	-6.0	-1.1	-0.7	-0.8	0.0
EBIT margin	-59.9%	-131.6%	-178.6%	-1121.3%	-861.1%	-1445.4%	-11734.4%	0.0%
Pre-tax income	-7.1	-6.1	-6.0	-7.6	-2.0	-2.9	-1.4	-0.1
Income taxes	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Tax rate	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%
Net income	-7.1	-6.1	-6.0	-7.6	-2.0	-2.9	-1.4	-0.1
Net margin	-84.5%	-618.0%	-476.3%	-1420.7%	-1524.8%	-6342.9%	-19196.2%	-1806.0%

Diluted EPS	($7.34)	($4.85)	($7.93)	($0.23)	($0.07)	($0.16)	($0.10)	($0.01)
Shares outstanding (diluted)	1.0	1.3	0.8	33.5	27.9	18.1	14.0	9.2

EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges.