JOHNSON JAMES K JR [Rocket]

Date	Name	Symbol	Type	Security	Shares	Price	Value	Reported
04/10/2010	ALLOY INC	ALOY	Payment of Exercise	Common Stock	3.4k	$8.57	$29.1k	04/08/2010
04/08/2010	ALLOY INC	ALOY	Grant	Stock Option (Right	100.9k	$8.50	$858k	04/08/2010
04/08/2010	ALLOY INC	ALOY	Grant	Common Stock	43.2k	$0.01	$431.7	04/08/2010
04/08/2010	ALLOY INC	ALOY	Grant	Common Stock	45.9k	$0.01	$459.4	04/08/2010
04/05/2010	ALLOY INC	ALOY	Payment of Exercise	Common Stock	1.9k	$8.46	$16.2k	04/05/2010