Financial Summary (All financials)
| In millions of CNY, except per share items | Dec-31-21 | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 |
| Revenues | 16,635.6 | 13,564.0 | 9,219.8 | 4,447.0 | 788.1 |
| Revenue growth | 22.6% | 47.1% | 107.3% | 464.2% | |
| Cost of goods sold | 2,252.2 | 1,600.6 | 1,083.4 | 666.1 | 121.8 |
| Gross profit | 14,383.5 | 11,963.4 | 8,136.5 | 3,781.0 | 666.3 |
| Gross margin | 86.5% | 88.2% | 88.2% | 85.0% | 84.5% |
| Sales and marketing | 2,090.4 | 1,079.5 | 2,851.5 | 1,322.0 | 345.6 |
| General and administrative | 557.3 | 456.0 | 428.2 | 560.7 | 45.9 |
| EBIT | 6,786.2 | 3,790.2 | 2,893.6 | 1,644.5 | 210.6 |
| EBIT margin | 40.8% | 27.9% | 31.4% | 37.0% | 26.7% |
| Pre-tax income | 7,022.7 | 4,081.7 | 2,967.3 | 1,659.7 | 213.0 |
| Income taxes | 1,258.2 | 586.0 | 466.0 | 466.4 | 48.2 |
| Tax rate | 17.9% | 14.4% | 15.7% | 28.1% | 22.6% |
| Net income | 5,781.7 | 3,496.6 | 2,501.6 | -1,904.4 | 164.9 |
| Net margin | 34.8% | 25.8% | 27.1% | -42.8% | 20.9% |
| |
| Diluted EPS | $17.99 | $11.40 | $8.31 | ($9.39) | $0.83 |
| Shares outstanding (diluted) | 321.4 | 306.7 | 300.9 | 202.8 | 198.3 |
| |
| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
|